Your recipe for success

Own your data.
Own your growth.

Without the right ingredients, even the best recipes fall flat. And marketing strategies aren’t so different. Where you get your data matters—and the way you use it to connect with customers changes everything.

That’s where Klaviyo comes in. It’s the email, SMS marketing, and data management platform for brands that are ready to build lasting customer relationships and make some serious dough.

RECIPE NOTES
For the best results, there’s no substitute for Customer-First Data™
Customer-First Data™
  • Data you collect directly from your own customers, through straightforward methods like signup forms and order tracking
  • More valuable and trustworthy than other forms of data
  • The best way to predict behavior, personalize content, and build brand loyalty
Third-Party Data
  • Data purchased from outside sources that didn’t even collect it themselves
  • Expensive and inefficient for reaching your core audience
  • Already getting phased out by major tech brands
Customer-First Data™
  • Data you collect directly from your own customers, through straightforward methods like signup forms and order tracking
  • More valuable and trustworthy than other forms of data
  • The best way to predict behavior, personalize content, and build brand loyalty
Third-Party Data
  • Data purchased from outside sources that didn’t even collect it themselves
  • Expensive and inefficient for reaching your core audience
  • Already getting phased out by major tech brands
Let’s get cookin’
Step 1
Gather your ingredients

Take stock of your data sources, from your ecommerce platform to your go-to marketing tools. Then, pour all that information into Klaviyo, where you can easily manage it all in one place.

  • Integrations Pull in rich data from your ecommerce platform and top marketing tools in just a few clicks with over 200 ready-to-go integrations.
  • Segments Send ultra-relevant messages by tailoring your content to key customer segments—precisely curated groups of contacts that meet the specific conditions you set.
  • Lists Organize your audiences by building and labeling contact lists. You can add people to each list manually, or they can join by subscribing through a form on your website.
See all features
Step 2
Mix it up

Once you’ve pulled in all your data, stir it up and watch trends rise to the surface. Klaviyo’s built-in predictive analytics are ready to help you forecast customer behavior and stay two steps ahead.

Use data science to predict:

  • Customer lifetime value
  • Next purchase date
  • Number of upcoming purchases
  • Total future spending
  • Average time between orders
  • Churn probability
Learn more
Step 3
Serve

Now that you’ve learned more about your audience, it’s time to turn your marketing plans into fully-baked campaigns. Klaviyo’s deep personalization and intuitive design tools give you everything you need to deliver what customers are craving.

Get started
“In Klaviyo, we can get really granular with our targeting, whether we’re using campaigns or flows. We’ll send specific products or messages to our audience based on information we already know about them, which we learn through our customer data.”
Eric Blanding Owner, Premier
How Klaviyo measures up
$15B
total 2020 revenue brands earned with Klaviyo SMS and email
200+
built-in integrations to unify all your data
ONE
all-encompassing solution for SMS and email marketing
How Klaviyo measures up
$15B
total 2020 revenue brands earned with Klaviyo SMS and email
200+
built-in integrations to unify all your data
ONE
all-encompassing solution for SMS and email marketing
Give ‘em what
they want

We surveyed over 5,000 online shoppers from around the world to find out what people think about the way brands use email, SMS, and social media. See what we found in our latest report.

Download report
Ready to create delicious results?

Whip up impressive campaigns and automations in minutes with a free Klaviyo account.

Get started