Own your data.
Own your growth.
Without the right ingredients, even the best recipes fall flat. And marketing strategies aren’t so different. Where you get your data matters—and the way you use it to connect with customers changes everything.
That’s where Klaviyo comes in. It’s the email, SMS marketing, and data management platform for brands that are ready to build lasting customer relationships and make some serious dough.

- Data you collect directly from your own customers, through straightforward methods like signup forms and order tracking
- More valuable and trustworthy than other forms of data
- The best way to predict behavior, personalize content, and build brand loyalty

- Data purchased from outside sources that didn’t even collect it themselves
- Expensive and inefficient for reaching your core audience
- Already getting phased out by major tech brands


Take stock of your data sources, from your ecommerce platform to your go-to marketing tools. Then, pour all that information into Klaviyo, where you can easily manage it all in one place.
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Integrations Pull in rich data from your ecommerce platform and top marketing tools in just a few clicks with over 200 ready-to-go integrations.
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Segments Send ultra-relevant messages by tailoring your content to key customer segments—precisely curated groups of contacts that meet the specific conditions you set.
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Lists Organize your audiences by building and labeling contact lists. You can add people to each list manually, or they can join by subscribing through a form on your website.
Once you’ve pulled in all your data, stir it up and watch trends rise to the surface. Klaviyo’s built-in predictive analytics are ready to help you forecast customer behavior and stay two steps ahead.
Use data science to predict:
- Customer lifetime value
- Next purchase date
- Number of upcoming purchases
- Total future spending
- Average time between orders
- Churn probability
Now that you’ve learned more about your audience, it’s time to turn your marketing plans into fully-baked campaigns. Klaviyo’s deep personalization and intuitive design tools give you everything you need to deliver what customers are craving.
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“In Klaviyo, we can get really granular with our targeting, whether we’re using campaigns or flows. We’ll send specific products or messages to our audience based on information we already know about them, which we learn through our customer data.”
they want
We surveyed over 5,000 online shoppers from around the world to find out what people think about the way brands use email, SMS, and social media. See what we found in our latest report.
Download report
Whip up impressive campaigns and automations in minutes with a free Klaviyo account.
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