Graza
Learn how Graza uses Klaviyo segmentation to build strong customer relationships that last beyond a single purchase.
In a previous company, I used another tool where it wasn’t possible to set the strategy and execute on these kinds of campaigns—we needed two people. I would set the direction, but someone else did the actual segmentation, building, and sending. But it’s so easy with Klaviyo, I can do it all.
Using both email and SMS in the same platform is a huge advantage, because we’re able to harness that historic customer data and utilize it for a new channel. It’s exciting for us to have both channels work so seamlessly together.
We’re looking for the right customers, not necessarily a target number. It’s a healthy list. That’s what matters to us.