Owned marketing
Owned marketing articles
Explore effective customer acquisition strategies to grow your customer base and profitability. Learn how to target right, optimize marketing efforts, and more.
Learn how to boost conversions and build long-term trust with your audience by using user-generated content (UGC) in your marketing.
Why do ecommerce reviews matter? Most consumers won’t buy from you without them. Learn more in this blog from Klaviyo.
Learn how to convert website visitors into lifelong customers with these 13 sign-up form best practices from the experts.
Discover the benefits Buy with Prime affords merchants + customers—and how Klaviyo’s app lets you capture data and capitalize on convenience.
Use email pop-ups on your site to increase conversions and get visitor data that helps you personalize email and text experiences.
Learn about the controversy surrounding Tik-Tok and how to adjust your marketing strategy to maximize revenue even if it gets banned.
Learn 3 reasons Adobe Commerce merchants choose Klaviyo for Adobe email marketing—and achieve 100x average ROI on the platform.
Healthy ecommerce brands drive at least a quarter of their revenue through email marketing. Learn how in Klaviyo’s ecomm email marketing hub.