Owned marketing
Owned marketing articles
Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.
Data-informed marketing is crucial for positive customer journeys. Grow your marketing lists by tailoring web and marketing experiences to your audiences actions.
Consolidating your tech stack is the first step toward creating personalized experiences based on all your customer data. Whether they are in-store or online.
Learn how behavioral targeting can help you use insights about your customers’ actions to segment and personalize smarter.
A strong behavioral targeting strategy involves looking at the entirety of first-party customer data, not just isolated data points.
Behavioral targeting is what allows you to treat customers the way they want to be treated. Learn what it is and why it matters.
Discover how customer loyalty programs help your business grow. Our guide explores everything you need to know with brand examples + tips.
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Customer retention is more complex than ever before, so we’re sharing expert strategies, channels, and tactics that help delight and retain customers, increasing lifetime value.
