Email marketing

It all comes down to two words: scarcity and urgency. Scarcity is based on a straightforward premise: humans are innately greedy. We covet what we can’t have. And leveraging urgency is really nothing more than applying scarcity to time. Many of the problems that affect conversions, are issues of cognitive friction – people think too hard, wait too long, or […]

What is revenue per recipient for email marketing? How do you calculate it, and why is it important to email marketers? Find out.

Flash sales require careful planning to be run successfully. This outline will cover what you should include in your flash sale email templates.

This post will walk you through the process of adding a countdown timer to an email. It’s incredibly easy, and best of all – it costs nothing! Learn more now.

The start of fall is a busy time for ecommerce stores. Here are 3 well crafted fall email designs for newsletters—and why we like them.