Email marketing

Once touted as a “dead” marketing channel, email marketing is back on the rise––accounting for 30% or more of ecommerce brands’ revenue. Better yet, its high ROI and profitability make it one of the best marketing channels to double down on in bear or bull markets.

Email marketing articles

Email marketing
Aug 4, 2022
15 BFCM email campaign examples & results

Check these Black Friday Cyber Monday email campaign examples that were successful in 2021 from 15 brands and get ready for 2022.

Profile photo of author Tiffany Regaudie
In cotton-colored font on a lemon-colored background, image shows the words "9 STEPS" stacked 4 times on the left. Across the right side of the image, black font reads, "an email marketing strategy that's 'thoughtful, intentional, and value-packed.'" The Klaviyo flag is in the lower right corner in black.
Email marketing
Jun 30, 2022
9 steps to creating a resilient email marketing strategy

Build a successful email campaign with these steps for an email strategy that adapts to your needs and the market’s.

Profile photo of author Tiffany Regaudie
browse abandonment email
Email marketing
Jun 2, 2022
Turn window shoppers into buyers

Browse abandonment emails can rekindle the flames of your audience’s initial interest in your brand. Learn how with these tips and examples.

Profile photo of author Tiffany Regaudie
Email marketing
Mar 23, 2022
Create birthday emails for subscribers

Create a birthday email with best practices in mind to gain customer loyalty. Increase retention with clear examples of how to do it in Klaviyo.

Profile photo of author Alexandra McPeak
woman wrapping a present
Email marketing
Dec 9, 2021
Email marketing campaigns: the holiday edition

Discover email marketing campaign tips (plus 9 holiday brand examples) that’ll help you increase revenue—with a bonus SMS campaign tip.

Profile photo of author Emily Riedy
Emily Riedy
8min read
Email marketing
May 27, 2021
Product replenishment email strategies

Ecommerce brands use replenishment or repurchase emails to remind customers to restock a product when it’s low. Find out how to use them effectively.

Profile photo of author Alexandra McPeak
Email marketing
Apr 22, 2021
Retargeting and remarketing via email

One of the most efficient paid advertisement strategies is retargeting. It is effective because it is highly segmented and targets a set of users that has already shown interest in your website. Since they have visited the website or landing pages, they are now in the consideration stage which makes a personalized strategy easier and […]

Profile photo of author Emily Riedy
Emily Riedy
9min read