Ecommerce industry

The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Ecommerce industry articles

Woman working on a laptop
Ecommerce industry
Aug 21, 2021
What is B2C marketing, anyway?

Some of the strategies used are from channels like email marketing, SMS text messaging and social media retargeting to reach target audiences. In a post pandemic world, where cookies are crumbling, third party data is hard to use and data privacy issues are prevalent growing a business for B2C becomes problematic. The only way tactics […]

Profile photo of author Alexandra McPeak
GDPR email screenshot for signup
Ecommerce industry
Mar 10, 2021
What Is GDPR?

Author’s Note: If your business is already GDPR-compliant, skip ahead to the section called “Ecommerce and GDPR: 2 years on.” For those of you who are new to selling into the United Kingdom (UK) or European Union (EU) or starting a new job in ecommerce, keep reading to learn more about the General Data Protection […]

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An employee in a safety vest carries a package through a warehouse, moving so fast the photo is blurred.
Customs and shipping after Brexit

Struggling with the rules for post-Brexit customs and shipping? Discover ShipStation’s expert tips on shipping to the EU after Brexit.

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Andrew Norman
7min read