Ecommerce industry

The ecommerce industry is constantly in flux––from algorithm changes on third-party platforms to the latest and greatest marketing channel or tactic, not to mention supply chain woes and thin margins, there's a lot to cover! Dive in to our analysis of the ecommerce industry to help keep your finger on the pulse of the most important changes and updates so your business can stay focused on profitability rather than chasing trends.

Ecommerce industry articles

bold white text that reads BFCM tactics in a red arrow symbol
Ecommerce industry
Jul 26, 2023
The BFCM tactics consumers loved and loathed

Delight your ecommerce customers with the BFCM strategies that consumers loved last year—and avoid the tactics they loathed.

Profile photo of author Mae Rice
Mae Rice
20min read
woman packaging a box
Ecommerce industry
Jun 22, 2023
Customer review marketing: boost sales and trust

Learn how customer review marketing can build trust with potential buyers and increase conversion rates across your marketing efforts.

Profile photo of author Tiffany Regaudie
Ecommerce industry
Mar 28, 2023
Is it time to recalibrate your marketing budget? Here’s where ecomm leaders are investing the most—and least—in 2023

Check out this report to learn more about 2023 ecommerce marketing trends, business priorities, growth channels, and learnings.

Profile photo of author Jax Connelly
Jax Connelly
34min read
Ecommerce industry
Mar 21, 2023
Wix x Klaviyo: ready to scale? We’re ready for you. 

Meta description: Learn how integrating Wix with Klaviyo helps ecommerce merchants maximize the impact of their owned marketing channels and their marketing strategy.

Profile photo of author Annie McGreevy
Annie McGreevy
14min read
2023 email and sms marketing trends
Ecommerce industry
Jan 10, 2023
11 trends ecommerce brands should test in 2023

Discover the 2023 trends in email and SMS marketing, plus predictions from ecommerce operators on what’s to come.

Profile photo of author Mae Rice
Mae Rice
20min read
Creating marketing momentum around Prime Day

Find out how 3 brands are developing Prime Day marketing strategies beyond Amazon using Customer-First Data.

Profile photo of author Alexandra McPeak
what is dtc marketing
Ecommerce industry
Dec 14, 2022
DTC isn’t dead. It’s evolving.

DTC (direct-to-consumer) is a relatively new business model that many companies have moved towards. Learn more about DTC and see examples.

Profile photo of author Mae Rice
Mae Rice
24min read
Ecommerce industry
Nov 30, 2022
The BFCM 2023 aftermath report

The Klaviyo BFCM aftermath report is here—and owned marketing’s impact on revenue is up YoY.

Profile photo of author Jax Connelly
Jax Connelly
10min read
last minute bfcm marketing checklist
Ecommerce industry
Nov 18, 2022
The ultimate last-minute BFCM checklist

For marketers who want to double check BFCM marketing readiness, here is a checklist you can use to ensure you generate more revenue.

Profile photo of author Alexandra McPeak