Not your typical anniversary email: 11 ways to use the dates your customers care about to drive revenue
Have you ever forgotten your own anniversary? Or watched one of your parents forget theirs?
It’s embarrassing, for sure, but it also means something. If the relationship matters, when it began and how long it has lasted are significant details. The date is worth knowing, observing, and even celebrating.
Within marketing, “anniversary” is a pretty broad term. There are so many different kinds of anniversaries worth celebrating with your customers, depending on your brand.
And, just like in real life, anniversaries in ecommerce marketing rely heavily on the quality of the relationship.
But first it’s important to understand which anniversaries are important to your customers, collect those dates from them, and then of course, activate an email or SMS flow to automate a surprise and delight moment for them on their special days.