Vaimo Newsletter October 2016

IN THIS EDITION

- VAIMO AND KLARNA HELP DRIVE MERCHANTS' COMMERCE GROWTH

- VAIMO BLOG: GET ON BOARD THE SSL TRAIN

- JACK DANIEL'S UK WINS BEST GROCERY ECOMMERCE AWARD

- VAIMO'S CLIENT KLICK'S ECOMMERCE JOURNEY

- WE HAVE LAUNCHED: THE LOUNGE CO

- MAGENTO PREPARES RETAILERS FOR PEAK SEASON PERFORMANCE

- IRUK TOP 500 REPORT FOR MOBILE AND CROSS CHANNEL

- DOTMAILER JOINS THE PHYSICAL AND DIGITAL

- EUROPEAN ONLINE FASHION IN 2016

- CUT THROUGH THE NOISE WITH DOTMAILER

 

VAIMO AND KLARNA IN NEW COLLABORATION 

Vaimo and Klarna have united forces to provide a new revolutionary model for merchants who want to achieve continuous eCommerce growth success with help from Vaimo and Klarna. The new model is for a merchant like you:

  • if you are looking for long-term partnership working closely with Vaimo, a leading Magento solution provider, and want to receive the full range of commerce services to continuously improve your online presence and reach higher online revenues.
  • if you would like to use Klarna payment services to give your customers the simplest buying experience, reduce online fraud, achieve great checkout conversions, and grow globally without risk.
  • if you would like to migrate to Magento from another eCommerce platform, or upgrade from Magento 1.x to Magento 2.x, while paying for the cost of upgrade over a set period of time.
  • if you are looking to invest into commerce projects without large upfront investments in an eCommerce platform licence and services, and if you would prefer payment over a 3-year-period with a transparent and predictable budget for an eCommerce solution, with no surprises.

Learn more here

 

GET ON BOARD THE SSL TRAIN

Vaimo encourages our clients, and all retailers, to implement SSL on their web shops, the standard security technology for creating an encrypted link between a web server and a browser. All retailers should care about it, because Google sure does; in fact, Google has established web stores with SSL as the norm. Read more here. 

 

JACK DANIEL'S UK WINS BEST GROCERY ECOMMERCE AWARD

Brown-Forman's Jack Daniel's UK has been honoured with the Best Grocery eCommerce Award at this year's UK eCommerce Awards 2016. The 8th annual event drew over 500 retailers, merchants, agencies, thought leaders, and innovators from across the country. Read about the awards here, and read about our work with Jack Daniel's UK site here.

 

VAIMO'S CLIENT CLICK'S ECOMMERCE JOURNEY 

Vaimo's client, Klick, is one of the largest electronics chain stores in Estonia and was the subject of a recent article in the Estonian online IT business magazine, Äri-IT. The article details Klick's eCommerce journey, the Microsoft Dynamics NAV Integration involved, and the secrets to a successful project. Read the article in English here.

 

WE HAVE LAUNCHED: THE LOUNGE CO

Vaimo has launched an exciting online solution for The Lounge Co, a new brand from Sofa Brands International that uses a multichannel business model that mixes online shopping and tangibility. Vaimo created a fully responsive, app-like web store for The Lounge Co that lets shoppers easily follow steps to select the type of sofa, followed by the size, fabric, and feet with the Vaimo Product Configurator. Read the story here, and be sure to visit the new The Lounge Co site.

 

MAGENTO PREPARES RETAILERS FOR THE PEAK SEASON

Magento's webinar in September advised merchants on how to keep their platform functioning well during the busy holiday shopping season. Guest presenter Steven Sheinfield, New Relic’s Senior Manager of Business Development, gave tips on how to avoid issues and highlighted analytics needed to ensure peak performance and keep customers happy. Listen to a recording of the webinar here.

 

IRUK TOP 500 REPORT FOR MOBILE AND CROSS CHANNEL

The IRUK Top 500 Report for Mobile and Cross Channel provides relevant benchmarks for mobile web performance, mobile app design, and cross channel capability, along with examples of how traders are preparing for the future of mobile and cross channel. The report also includes case studies from retailers who are providing excellent omni-channel customer experiences.

 

DOTMAILER JOINS THE PHYSICAL AND DIGITAL

Email marketing guru, dotmailer, created a guide comprised of ideas shared by expert digital marketers at Digital Cream London 2016, an event all about customer experiences and digital marketing tactics. Learn how to merge the digital and physical world and offer your customers the best of both using dotmailer's guide.

 

EUROPEAN ONLINE FASHION IN 2016

Nosto, the leading online personalisation solution, published a benchmark report and recommendations for growth for European online fashion in 2016. The European Online Fashion Report was created using proprietary data that looks at over 241 million visits from retailers in Europe and core KPIs, such as revenue, traffic, conversion rates, average basket size, average order value, and bounce rate. 

 

CUT THROUGH THE NOISE WITH DOTMAILER

The email marketing experts over at dotmailer released a cheat sheet for the holidays, with 7 Black Friday email marketing tips to knock out pre-holiday sales. Work your way through the noise and amp up your marketing tactics with dotmailer's guide here.

 

 

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ABOUT VAIMO

Vaimo helps companies all over the world to achieve eCommerce success on the Magento platform. Vaimo is one of the top Magento solution providers and has delivered tailored eCommerce solutions to more than 400 brands and merchants. We pride ourselves on being certified Magento experts and offering full service eCommerce solutions that our clients can trust. We have an in-house team of 250+ specialists with offices located in 10 countries. Businesses choose Vaimo for best practice eCommerce.


At the keyboard

Renetta Kõrre - renetta.korre@vaimo.com

Katrin Peo - katrin.peo@vaimo.com


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