Vaimo Newsletter August 2016

IN THIS EDITION: IS YOUR ONLINE STORE HOLIDAY READY?

- Tips from Vaimo for Maximising Black Friday and Cyber Monday Sales 

- Vaimo clients Jack Daniel's and Proactiv are UK eCommerce Awards Finalists

- How Online Shopping is Moving Away from Shops

- Dotmailer's "Grow Your eCommerce Business with Email"

- Qubit's Black Friday Report

- Bronto's Holiday Marketing Academy

- We Have Launched: Reserol

- Vaimo Norway Office Story

- Magento 2.1 Webinar: A Brief Recap

- Magento Project Management Webinar

- Magento Acquires RJMetrics

TIPS FROM VAIMO FOR MAXIMISING BLACK FRIDAY AND CYBER MONDAY SALES

Is your online shop ready to take on the hoards of shoppers this holiday season? We've talked to some of our clients, plus gathering advice from experts at Vaimo and put together a guide to make sure you've got all your bases covered so you can maximise your profits this Black Friday and Cyber Monday. We talk about things like optimising your site for holiday season, usability, features, and user journey dry-runs. Read the full blog post here.

VAIMO CLIENTS JACK DANIEL'S AND PROACTIV ARE UK ECOMMERCE AWARDS FINALISTS

Our clients Jack Daniel's and Proactiv have both been named as finalists in the 2016 UK eCommerce Awards for Excellence. Brown Forman's Jack Daniel's UK, is a finalist in "Best General eCommerce" and "Best Grocery eCommerce" categories. Guthy Renker's Proactiv, is a finalist in the Industry subcategory of "Best Health & Beauty eCommerce." Read more in our blog post.

HOW ONLINE SHOPPING IS MOVING AWAY FROM SHOPS

Internet Retailing talks about how nearly half of every pound spent online in 2015 was spent with a retailer that had no shops, according to a new report by the Office for National Statistics (ONS). The report also looks at how shopping has changed in November, when events like Black Friday, Cyber Monday and others take place. While 6% of November shopping took place online in 2008, this had risen to 16% by 2015. Read the full article here.

 

DOTMAILER'S "GROW YOUR ECOMMERCE BUSINESS WITH EMAIL"

Make sure your email marketing game is strong before the holiday season begins! Vaimo's partner Dotmailer's best practice guide shows you how to use email automation to grow your business effectively. It covers list acquisition, tactics for strong open rates, and simple automation programs—making it easy to see why email is absolutely essential to grow your online store. Read more here.

 

QUBIT'S BLACK FRIDAY REPORT

Qubit, a pioneer in delivering data-first customer experiences and a company who has been delivering solutions to well-known brands like TOPSHOP, John Lewis, Net-a-Porter, Farfetch has put together a comprehensive report that explores the future of Black Friday, what are the major trends impacting the retail landscape, how to win and has also performed an industry specific deep dive to uncover the pros and cons of Black Friday. Read the full report here.

 

BRONTO'S HOLIDAY MARKETING ACADEMY

Vaimo's partner Bronto's Holiday Marketing Academy allows you to choose from three different tracks:

  • Inspirational Ideas: look books, templates, and email critiques
  • Successful Strategies: Best practices, how-to's and email marketing tips
  • Dynamic Deliveries: Strategies for sending and tips to cure deliverability woes

Find the Academy here.

 

WE HAVE LAUNCHED: RESEROL

Nutrinovate develops, produces, and markets Reserol, a unique product that delivers Resveratrol through Functional Film Technology to create an advanced food supplement that improves overall health and well-being.

Vaimo launched Reserol’s first digital storefront on the Magento platform, with a clean, minimalistic feel that reflects the single, premium product being sold. Read our launch story here.

 

VAIMO NORWAY OFFICE STORY

In February 2013, Vaimo Norway opened its doors and today, the small but mighty office crafts web stores and grows businesses for leading brands such as BAUHAUS Norway, HP Norway, Moods of Norway, Møbelringen, and Coverbrands. Read more about our office in Norway here.

 

MAGENTO 2.1 WEBINAR: A BRIEF RECAP

On July 12th, 2016, Magento held a webinar to introduce Enterprise Edition 2.1 and explore the functionality it offers. The webinar shared exciting details about the new Content Staging & Preview feature, which offers an easy way to plan and preview upcoming campaigns, with the option to set special prices, updated descriptions, coupon codes, and more directly see the outcome in a real-time preview mode. Read more about the webinar here.

 

MAGENTO PROJECT MANAGEMENT WEBINAR

On July 27th, 2016, Magento hosted a webinar titled "July Partner Accelerate Series: Successful Project Management." The webinar focused on eCommerce project success factors, the importance of requirements gathering, and best practices in project management. Read the full recap here.

 

MAGENTO ACQUIRES RJMETRICS

Magento Commerce has acquired RJMetrics, a cloud-based analytics solution that is designed for eCommerce business intelligence. RJMetrics will merge with the Magento Platform as Magento Analytics, which means that along with the Magento analytics extensions already available, Magento will now offer a top-of-the-line native analytics tool that allows retailers to use the full extent of their business data to gain insight into customer buying behaviour, marketing, merchandising, and much more. Get more information about the Magento Analytics here.

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ABOUT VAIMO

Vaimo helps companies all over the world to achieve eCommerce success on the Magento platform. Vaimo is one of the top Magento solution providers and has delivered tailored eCommerce solutions to more than 400 brands and merchants. We pride ourselves on being certified Magento experts and offering full service eCommerce solutions that our clients can trust. We have an in-house team of 250+ specialists with offices located in 10 countries. Businesses choose Vaimo for best practice eCommerce.


At the keyboard

Renetta Kõrre - renetta.korre@vaimo.com

Katrin Peo - katrin.peo@vaimo.com


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