Apple vs Pumpkin updates, 1 month of FS Live, email marketing upgrades + more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

FoodSocial Bites

August 2025

☀︎ Apple vs Pumpkin in full swing

☀︎ First month of FS Live

☀︎ Product-recipe emails

We’re home to…

✔︎ 10,000 RECIPES! 🎉 +2,674 recipes this year

✔︎ 528 creators and brands, +150% YoY

✔︎ 1.8M recipe consumers in the past 12 months, +118% YoY

RSVP to Apple vs Pumpkin Events

What's New?

📺 1 Month of FS Live

Our first month of daily livestreams has brought immersive cooking tutorials, product tricks and tips, and fascinating personal stories.

Thank you to our first batch of guests: Giangi (@giangiskitchen), Reed (@pestoandpotatoes), Maria (@stillwoodkitchen), Hayley (@primalpalate), Michelle (@backporchpaleo), Alexandra (@thehangrylatina), and Maggie (@maggiebakesgrace).

Every weekday at 2pm, we broadcasting across platforms (including to our 2.1k followers on Shop). These shows are an important step toward bringing more live tech to FoodSocial.

Replay the livestreams, tune in, and guest star on the next one—we'd love to have you!

Be a Guest Star on FS Live

🍎 Apple vs 🎃 Pumpkin Campaign Races Ahead

The site is being flooded with gorgeous fall recipes! Creators are using their recipes to "vote" for their favorite ingredient. Pumpkin is in the lead with 23 recipes, with Apple trailing at 18 (the recipe deadline is still a week away).

Join us to celebrate the campaign's beautiful recipes:

🍎 Apple vs Pumpkin Preview Show

🗓️ Fri, Sep 12

🕑 1pm ET

🔗 RSVP → luma.com/z3mssbjz

🎃 Apple vs Pumpkin Wrap Party

🗓️ Tue, Sep 16 at 3pm ET

🕑 3pm ET

🔗 RSVP→ luma.com/yxtzhmbv

Brands — Our next campaign is just around the corner, and it's already filling up. Sponsor an upcoming campaign or book a call to learn more.

💌 Product-Recipe Emails

As our market sales grow (especially on Shop), we're exploring new ways to convert shoppers to recipe consumers.

Our latest initiative: product-recipe emails. When an order is delivered, shoppers now get a custom email with recipes they can cook using their new ingredients.

This is just the beginning of more efforts to integrate with the Shop app — stay tuned for more updates.

Community Updates

✭ We've passed 10,000 recipes! Thank you to everyone who has contributed to reaching this fantastic milestone. Here's to the next 10k 🎉

✭ Tony went to Newtopia! It was wonderful connecting with some of our favorite brands (East Wind Nut Butters, Four Sigmatic, Hearthy Foods, Pan's Mushroom Jerkey, Spring Sunrise) and new ones as well.

✭ Congrats to Leah (@leahxglutenfree) on the arrival of her new baby boy!

✭ Congrats to Michelle (@backporchpaleo) on celebrating 10 years as a recipe creator!

✭ Jonathan (@the_happy_veg) has published over 200 recipes on FS!

✭ Althea (@metemgee) prepared Guyanese roti at the James Beard Foundation in NYC!

✭ Maria (@stillwoodkitchen) was the USWM Featured Chef of the Month!

✭ Yo Mama’s Marinara is now the #1 Best-Selling Better-For-You Marinara in the U.S. Grocery Channel!

Thank you to our Subscribing Brands for your continued support and involvement!

Interested in joining? Check out our subscription packages and let's chat.

A warm welcome to our new brands:

And to our newest featured creator:

Deb Burns from HungryDaneKitchen

Thanks for reading Bites! Here's to another month of delicious new products, inspiring new recipes, and community growth. 🌱

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