• Kids are making a killing from the Tooth Fairy - Kids are getting an average of $6.23 for a lost tooth from the tooth fairy, up 379% from 1998. Is there a black market for lost baby teeth we don’t know about?
  
  
• New RSV vaccine trial now enrolling infants and toddlers - it’s administered as a nasal spray for babies 6 months to 3 years old. Kids who participate will be in the trial for a year. If you want to enroll, Google to find participating pediatricians near you.
  
  
• Family bereavement reduces likelihood of depression - A randomized controlled trial tracking 135 children who’d lost a parent showed that kids whose families went through a family bereavement program experienced less depression even 15 years later.
  
  
• Sudden unexpected infant deaths surged among Black babies in 2020 - researchers think the pandemic contributed to the increase. Other races saw declines in SUIDs during the same period, reflecting the unique societal failures Black families experience.

We’re cooking up an idea that will take our mission of making parenting happier and easier to the next level. Get excited, we are! 

We want to replace the hassle of buying (and rebuying, and rebuying…) socks and undies for your growing kids with easy joy! That means soft, high quality fabrics that don’t leave marks or scratch sensitive skin. It also means playful and stylish designs that make you and your kid smile.

Join our Mommy Council to vote on product designs, get free products to try out, and tell us how to improve.