Can't see this email? View in Your Browser

Nancy H. Rothstein The Sleep Ambassador Joins Hapbee as Strategic Advisor

Renowned Sleep Expert Will Aid In Product Validation and Brand Development

VANCOUVER, BC, Oct 31, 2023 – Hapbee Technologies, Inc. (TSXV: HAPB) (OTCQB: HAPBF) (FSE: HA1) ("Hapbee" or the "Company") is pleased to announce that Nancy H. Rothstein, MBA, The Sleep Ambassador®, is joining as a strategic adviser who will help guide enhancements to and foster empirical validation of Hapbee’s industry-leading sleep solutions.

Rothstein is well established as one of the leading sleep authorities who consults to corporations and organizations, including LinkedIn, Hyatt, and Proctor& Gamble, among others Rothstein served as a member of the National Institutes of Health Sleep Disorders Research Advisory Board serves on the Steering Committee of MyApnea.org, and also served as a member of the Board and Executive Committee of the American Sleep Apnea Association.

Her book, My Daddy Snores (Scholastic), has sold over 550,000 copies, and her online sleep course for LinkedIn Learning- Sleep Is Your Superpower - has been taken by over 450,000 globally. Nancy created the Sleep Well/Live Well sleep improvement program which has engaged thousands of employees and is now available to the public.

“Sleep is fundamental for a healthy life. Optimal physical and mental health, performance, and executive function all stem from healthy sleep which is why I have been on a quest to find effective solutions that empower people to sleep well,” said Rothstein.

“I have seen an abundance of products promoting great sleep. Hapbee’s groundbreaking digital technology stood out and grabbed my attention as a user-friendly solution that actually works. It enhances your sleep and, in turn, helps you function at your best when awake.”

She added, “In addition to sleep, Hapbee also offers digital technology for performance and mood enhancement during the day without the intake of harmful stimulants which can interfere with a good night’s sleep.”

“Attracting a professional with Nancy’s pedigree and stellar reputation as a sleep expert represents a major validation for Hapbee,” said Yona Shtern, CEO of Hapbee. “Her testimonial as a Hapbee user coupled with her insights and guidance are invaluable resources to us as we continue to evolve our sleep solutions to better meet the needs of consumers.”

Hapbee Launches At Target

Today's announcement coincides with the launch of Hapbee’s Smart Sleep Pad at 104 Target stores across the United States and at Target.com. The product can be found on display in the expanded Digital Wellness section beside the Consumer Electronics section of select Target locations.

About Hapbee
Hapbee is a digital wellness technology company that aims to help people take control of how they sleep, perform and feel. Hapbee’s digital wellness library of Blends and Routines utilizes patented ultra-low radio frequency energy (ulRFE®), designed to help optimize users' sleep, productivity, recovery, and downtime. Hapbee is available for purchase at Hapbee.com and through a growing network of select distributors.

You can learn more about how Hapbee works at www.hapbee.com/science.

Forward-Looking Information Disclaimer
Certain statements included in this news release constitute forward-looking information or statements (collectively, "forward-looking statements"), including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", "may", "should" and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts but reflect current expectations regarding future results or events. This news release contains forward-looking statements. These forward-looking statements are based on current expectations and various estimates, factors and assumptions and involve known and unknown risks, uncertainties and other factors. Any statements about Hapbee’s product marketing and development initiatives; and the introduction of new products or services; are all forward-looking information. Forward-looking statements are not guarantees of future performance and involve risks, uncertainties and assumptions which are difficult to predict. Such statements and information are based on numerous assumptions regarding the Company’s ability to meet its planned product marketing and development initiatives and the Company’s ability to achieve its e-commerce rollout and full-scale commercial launch as anticipated.

Factors that could cause the actual results to differ materially from those in the forward-looking statements include, delays in design, production, manufacturing, development or releases of signal blends, collection of data from customer use, or the Company may not be able to achieve its targets as anticipated or at all; changes in legislation and regulations; increase in operating costs; equipment failures; failure of counterparties to perform their contractual obligations; litigation; the loss of key directors, employees, advisors or consultants and fees charged by service providers. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement. These risks, uncertainties and assumptions include, but are not limited to, those described in Hapbee's annual information form dated January 27, 2021, a copy of which is available on SEDAR at www.sedar.com, and could cause actual events or results to differ materially from those projected in any forward-looking statements. These statements should not be read as guarantees of future performance or results. Such statements involve known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements to be materially different from those implied by such statements. The Company assumes no responsibility to update or revise forward-looking information to reflect new events or circumstances unless required by law. Readers should not place undue reliance on the Company's forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information contact:

T: 1 888-841-7086
E: invest@hapbee.com
W: www.hapbee.com