Our AW25 photo shoot - 4 days of hard work and fun. The shoot was photographed by Huw Morgan from the Graphic Thought Facility, a London based graphic design studio. Huw creates all the graphics, the photoshoot art direction, and does the photography for Jo Gordon. We studied at the Royal College of Art at the same time and have worked together since I started the brand in 1996.
After designing the collection and seeing it as a collection of pieces, it’s great to see each piece styled and worn individually. The AW25 collection will be launched in July 2025.
