For the past four years, former educator and veteran Brad Mosell has been on a quest to make BLS (bilateral stimulation) and EMDR (eye movement desensitization and reprocessing) therapy more accessible by building a beautiful and intuitive wireless tool that can be used by anyone, anytime, anywhere to reduce the symptoms of anxiety, increase focus, and improve sleep.
Dharma Dr.’s handheld Tabs provide alternating tactile and visual stimulation that helps calm the brain, reduce the symptoms of stress and anxiety, and increase focus in under 30 seconds. The wellness technology company’s Tabs are so popular that they’ve sold out for a second time, with 2,400 Tabs now in circulation and being used daily by hundreds of therapists with thousands of clients to support their mental health practices and healing journeys.
While the 20% additional tariffs on imports from China will affect products like the Dharma Dr. Tabs, Mosell acknowledges that China is still the best, most cost-effective option when it comes to manufacturing due to their proximity to suppliers, experience with DFM, and attention to detail and quality. In contrast, Mosell moved all of their software and firmware development in-house to protect his IP - and also because he’s found that the advantages of iterating quickly with someone in the same time zone far exceed the cost savings. As the business grows, it'll continue to leverage the power of partners like informal to support its hardware production while they optimize internally around AI and their app experience.
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