Open Your Eyes to Bruder | News for Eye Care Professionals | April 2023 |
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While most eye care professionals know us for our #1 doctor recommended moist heat eye mask, did you know we also offer a comprehensive line of science-based products for eyelid hygiene and hydration? That's the thrust behind our Open Your Eyes to Bruder campaign.
Bruder Healthcare offers a comprehensive suite of products for dry eye, including eyelid wipes (with and without tea tree oil), pure hypochlorous acid solution spray, a hyper-hydration ophthalmic drink, along with moist heat compresses. Read on for more about new products, developing strategies and upcoming tradeshows. |
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By Brent Jones, General Manager, Bruder Healthcare
We introduced three new, exciting products to the marketplace in the 1st Quarter of 2023 to help consumers tackle two issues associated with dry eye: demodex and dehydration.
For patients suffering from demodex blepharitis (inflammation caused by microscopic mites that live in hair follicles, especially eyelashes) we have two more products to help. Continue reading |
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Keeping your Eye on Social Media
Word of mouth. It’s always been the most effective ways for eye care professionals to raise awareness about their practice. The difference now is that, instead of chatting it up at the water cooler, they online chat through social media. How can you best employ this communication channel to build your practice? Continue reading |
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The Bruder Optometric Advisory Board (OAB) met during SECO to discuss upcoming plans at Bruder. Caption for the photo: Justin Schweitzer, OD; Josh Davidson, OD; Cecelia Koetting, OD; Mark Bloomenstein, OD; Mile Brujic, OD, Kelly Nichols, OD; Doug Devries, OD; Melissa Barnett, OD; Paul Karpecki, OD; Sharon Burkart, Bruder; Walt Whitley, OD, Josh Johnston, OD; Stan Samples, Bruder; Brent Jones, Bruder; Rod Dodson, Bruder. (Not pictured: Amy Hellem, Bruder; Tanice Hinton, Bruder)
The Bruder OAB provides valuable insights into the optometry market. Their guidance and experience helps in Bruder’s focus on development of products for the treatment of dry eye, and in educating fellow doctors and patients on the importance of maintaining overall eye health.
Next up for Bruder OAB is a new educational series covering topics important to ODs. Watch your email over the coming months for the series premiere issue, covering Hydration and Eye Care.
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We enjoyed visiting with industry members during SECO in Atlanta and Vision Expo East in New York. Where is Bruder next? See our full expo schedule.
Apr 13-16, 2023 -- Review of Optometry, San Diego, CA
Apr 19-22, 2023 -- Vision Source Exchange -- San Antonio, TX
May 6-8, 2023 -- American Society of Cataract and Refractive Surgery Annual Meeting (ASCRS) San Diego, CA -- BOOTH 1455 |
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Ready to Bring Relief to Your Patients?
The Bruder family of products is available for in-office purchase or referral. Visit your Bruder Pro website or contact your account specialist Scott Chiware at scott.chiware@bruder.com or 770-410-0726 ext. 218. |
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