Hello Dog Mums everywhere - that's right, I see you!
A very warm welcome to The Journal, a glimpse into my world, some feel good reads and some insights into all things puppies, pets and people that I meet along the way!
I don't know about you, but I've got the heating on as I sip a cup of tea in my finest knitwear with my dogs at my feet - it's my favourite time of year; knitwear season! We are headed for cooler temps, certainly here in Canberra, so I thought who better to chat to than Joanne Goldman, founder of THEANIMALS™ about their exquisite knitwear range for dogs. And who better to model some samples than this true icon: @gwenthechi.
So pop the kettle on, snuggle up and enjoy your monthly dose of The Journal... be sure to read to the end for a special dog mum discount code this Mother's Day! |
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As I sat waiting for Joanne outside Camilla and Marc in Woollahra, I noticed every one that passed me by, was tethered to, not a pram, nor their partner, but their dog. Was this peak dog walking hour in Sydney? Probably, but it was also a fitting prelude to my discussion with Joanne about THEANIMALS™ and it's inception.
THEANIMALS™ is all about the human-animal bond. Our dogs are a reflection, or more so, an extension of us; a sentiment that Joanne and I avidly agree on. |
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JOANNE GOLDMAN, THEANIMALS™, NSW, 2025. |
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The COVID-19 pandemic was an exceptional moment in time, perhaps one which forever changed our relationship to our pets. "It gave me the opportunity to spend quality time with my Beaglier, Rosie. Our quiet time together led me to consider the mutually beneficial relationships that humans have with their pets", says Joanne.
With a career in fashion spanning over 25 years, Joanne understands high end fashion, retail and manufacturing intimately. She felt this new focus on our pets; it was time for something different, "a runway-inspired, species-fluid fashion brand that allows people to share their style with their much-loved pets."
The collection includes leather goods, jewellery, apparel, and fragrance that can be worn jointly by animals and humans. Dog parents can step out in coordinated style! This isn't just any kind of pet apparel; everything is consciously designed by creatives and artisans to stand the test of time.
"I'm very proud of the launch campaign, which was shot by fashion photographer Georges Antoni. The creative concept explores how people and their pets often share similar physical and even behavioural characteristics, which can become more apparent as their relationship deepens over time." |
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Meet Gwen. Gwen is a four year old pint sized chihuahua, living large here in Canberra. We met four years ago when she enrolled for my first ever Puppy Preschool class at The Foreshore Vet. She holds a special place in my heart, she's my #1!
Likes: Gwen likes being carried; the colour pink; and humping at dusk.
Dislikes: Gwen dislikes children; other chihuahua's; and dog food.
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(TOP) MODEL, GWEN, WEARS THE FURRY KNIT IN LOTUS, ACT, 2025. |
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(TOP) GWEN, FOR THEANIMALS™, ACT, 2025. (BOTTOM) JESS AND GWEN BEHIND THE SCENES, ACT, 2025. |
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You can shop The Furry Knit in Lotus online at The Puppy Shop now for Mother's Day and follow Gwen's sassy life on Instagram @gwenthechi - you won't regret it! |
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As a THANK YOU for being here, I have made some time available for 1/2 hour private photography mini shoots for the dog mum's in your life!
Subscribers can access this Mother's Day discount code DOGMUMMAY valid for mini shoot bookings scheduled between May-June 2025 only.
SPECIAL PRICE: $275 NOW $175 +GST.
(Includes ~35 edited images)
Please get in touch to discuss a location and schedule a mini shoot or purchase a voucher for your favourite dog mum:
0415 908 808
To each and every one of you,
thank you for being here, even if just for a moment!
Until next month! |
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