We’re almost half way through January already and, if you’re anything like us, you’re still feeling… pretty full, actually.
Still sort of hungover from Christmas.
Now suffering a little whiplash from the return to work.
Surrounded by new stuff you’ve yet to find a permanent home for, or old stuff that’s got a bit wild and chaotic during the festive thrash-up.
This ‘fullness’ feels particularly poignant, and uncomfortable, during a week when we’re seeing people close to us suddenly lose all their stuff thanks to wild fires made worse, if not caused by, humans everywhere taking more than their fair share of the world’s stuff.
So maybe 2025 isn’t about amassing new things. It’s about discovering the joy of older things, made so much better you almost don't recognise them. About feeling that same hit from discovering something new, fresh, the very latest in design, the best and most beautiful it can be – except it’s still all those things apart from the first one.
Like we said a few weeks ago when we explored the power of tales, objects become more valuable the more lives they lead, and the more stories sewn into them. Which is the literal case with several of our link reccos this time.
From how the magical team at Loom can resew and reshape things previously stowed even in the darkest corners of your wardrobe.
To where to buy things made using or inspired by the ancient Japanese stitching skill of Sashiko and Boro (we still can’t quite get over these
JunAle Sashiko Studio sneakers out of Osaka, pictured above).
To the mad skills of the startup making it even possible to dream of owning an electric Ford Bronco.
Thinking about all these utterly re-energised creations has left us feeling so hyped, refreshed and, yes, renewed – that we’ve gone and got a whole Part Two ready for you next week, about a very well-connected but different and just-as-inspiring topic.
So how’s that for a cliffhanger? We told you it’s all about the storytelling…
Tune in, team up and let's turn the tide.
Team BRiMM
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