If you were starting a newsletter about an oat drink and wanted to optimize your search results for the online version, what keywords would you subtly include in your text? Personally speaking, we would try oatly, oats, oat milk, oat drink, Sweden, not Finland, sustainability, and nutrition. We would also try to include words like kumquat and tomfoolery, but then Marcus The Web Guy would get all grouchy and go, “Keywords are not the place to be funny” and that’s not surprising because to be honest, let’s just say we’re not entirely sure in which basket Marcus is putting all his humor eggs.
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