We’re not ready to share the first Oatly newsletter with you yet. So instead, we thought we’d try to distract you and maybe tell you a little about what we’re planning to do, at least until we change our minds. We also thought this would be a good opportunity to use our database technology to greet you by name, just to give it that personal touch. So, nice to see you, FIRSTNAME LASTNAME!

We debated whether to come out of the gates with something really strong, or start a little conservative like a rock band singer coming out fully clothed and slowly picking up the intensity along the way. But then we remembered you signed up for a newsletter from an oat drink company, and that could not have been an easy decision. For that, you deserve a sweaty, shirtless, leather pants newsletter performance right from the beginning. So put those lighters away, there will be no ballads here.

We want to be sure our newsletter is visually interesting, so our designer Katri made this chart for us. Now, all we need are facts to back up her drawing. If you happen to have, say, research results that match these numbers (preferably a peer-reviewed comparison of how dairy impacts the climate vs. plant-based), please let us know before the launch next month. Katri hates redoing charts.

UNDER CONSTRUCTION 
We will likely have a section here that’s dedicated to making fun of our sales people for wanting to add boring things to the newsletter like recipes and product news.

Experts say newsletters should have photos.

Broken image of Trousers made of oatgurt

Broken image of four kittens studying geography

This reminds us oatly is now available in Italy

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Note to selves: Should there be five sections or six? Answer to selves: six.