Plus, learn why we don't carry all the things from every brand.
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
Learn what's new at Back to Basics, and why we stock the select products we do.

Can't see this email? View in Your Browser

What's new at Back to Basics

Check Out All the Newness at Back to Basics

When our favorite brands release a new product, we often get giddy. That's why we're so excited to share all the newness that's gracing the B2B shelves right now. From Josh Rosebrook to Agent Nateur, we've got nontoxic, natural, and effective goodies to share with you.

Rest assured that all the new products have our seal of approval. In fact, we have a rigorous five-step process that ensures every product meets our (really) high standards.

Back to Basics' Vetting Process
Shop New Products

Introducing Agent Nateur

Jena Covello, founder and creatrix of the much-loved brand Agent Nateur, struggled with endometriosis, adenomyosis, and thyroid symptoms before she became her own investigative journalist. Her findings led her to stop putting a bandaid on her symptoms, and search for exceptionally grown, good-for-your-skin ingredients in both her skincare and her diet. Agent Nateur is a beautiful brand that uses clinically tested, back by science, organic, and safe ingredients to create a luxurious experience with each and every use.

Agent Nateur
The heroes of the line (in our opinion) are the Agent Nateur deodorants. We've tested more than 50 natural deodorants on the market, and these two outperform them all. Trust us—these are the best.
Image of Agent Nateur Unisex Deodorant
Agent Nateur Unisex Deodorant
Image of Agent Nateur Original Deodorant
Agent Nateur Original Deodorant

NEW From Josh Rosebrook: Daily Acid Toner

Josh Rosebrook Daily Acid Toner
Daily Acid Toner, the latest from beloved creator Josh Rosebrook, is a multi-benefit, exfoliating, brightening, and pH balancing, skin toning treatment that works to improve skin texture, hydration, and luminosity. With a unique combination of malic, citric, tartaric and glycolic fruit and flower acids in a base of antioxidant rich, in-house made whole-plant extracts, nutrient-dense clay minerals, regenerating algae and amino acids, the innovative facial acid toner helps resurface, lighten dark spots, and firm skin while working to stimulate collagen production and increase skin hydration.
Shop Daily Acid Toner
Ask Ashleigh

Q: Why don't you carry all the products from every brand you stock? I really like [fill in brand here] and have seen that other stores carry their full line of products. Will you have them soon?

A: Due to our extensive vetting process, not every product made by a brand (including a "natural" one) makes the cut—even if one of the products in their lineup does. This happens for a variety of reasons. Sometimes, one product in the line uses an ingredient we ban. Other times, it's because the product doesn't perform as well as we'd like, and we only want to offer the best of the best for you to add to your household's routine.

That's why we'll carry just one or two items from a given line. We're selective, and we won't just add products to our store because a brand comes out with something new—our commitment to you is more important. That said, when we add something new to the shop, you can trust that it's safe, has been tested by us, and it works.

To have your clean living question featured, respond to this email with an Ask Ashleigh request!

New (and Tested by Us) to the Back to Basics Shop

Image of Agent Nateur Original Deodorant
Agent Nateur Original Deodorant
Image of Josh Rosebrook Daily Acid Toner
Josh Rosebrook Daily Acid Toner
Image of S.W. Cream Jar
S.W. Cream Jar
Image of Habit Nail Polish: Sweet Life
Habit Nail Polish: Sweet Life
Image of bkr Glass Water Bottle
bkr Glass Water Bottle
Image of Annmarie Sweet Sunrise Conditioner
Annmarie Sweet Sunrise Conditioner
Image of Indie Lee Soothing Cleanser
Indie Lee Soothing Cleanser
Image of Innersense I Create Waves
Innersense I Create Waves
Image of Agent Nateur Unisex Deodorant
Agent Nateur Unisex Deodorant
Shop All New Products

Follow us out there for more clean-living tips and product updates!

Button Text

If you need any assistance with your purchase, give us a shout!




No longer want to receive these emails? Unsubscribe.
Back to Basics 2008-C E. Park Pl. El Segundo, CA 90245