Rooted in a Culture of 'Yes'
“There’s no real recipe for being able to create a culture of innovation. It’s very unique to every organization. I would say every company has its own beat, its own pace. Some innovation is more the lifeblood of the organization than others. And it’s just a matter of having that investment and innovation come, not only bottom up, but also top down.”
David Knies is joined by Jessica Anselmi, Head of Marketing at online plant retailer The Sill. Prior to becoming part of the leadership team at The Sill, Jessica led innovation teams at Dunkin’ Brands and Panera Bread, and worked in PR with a number of leading agencies focused on corporate social responsibility. They discuss working within big established brands and adjusting to the culture of a high-growth, venture-backed start-up.
|
