From Salad Days to
a Message that Stays
“Understanding who your target audience is, is critical to getting the right type of earned media, and then positioning that in a way that shows how unique you are and your offering, and, you know, in there can be competition and you don't have to be solving all the world's problems with your product. But you do have to have a reason for existing and be able to articulate what that means to your target audience. Why should they pick you over someone else that's in your space?”
Mike Gugat speaks with Ermis Sfakiyanudis, an entrepreneur and Executive Chairman of Uproar PR. Ermis is a Maryland guy through-and-through, having grown up in the state, receiving his engineering degree from the University of Maryland, and now residing in Annapolis. We talk about his early career as an engineer, following in the footsteps of his father, and later having his father work for him. Ermis always had the bug for entrepreneurship, leading him to acquire the award-winning PR firm Uproar.
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