Mike Gugat speaks with Ermis Sfakiyanudis, an entrepreneur and Executive Chairman of Uproar PR. Ermis talks about his time working for a salad dressing company to acquiring the PR firm that helped put it on the map.
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Sport Lifestyle Network

REAR VIEW MIRROR (RECENT EPISODES)

Ermis Sfakiyanudis

From Salad Days to
a Message that Stays

“Understanding who your target audience is, is critical to getting the right type of earned media, and then positioning that in a way that shows how unique you are and your offering, and, you know, in there can be competition and you don't have to be solving all the world's problems with your product. But you do have to have a reason for existing and be able to articulate what that means to your target audience. Why should they pick you over someone else that's in your space?

Mike Gugat speaks with Ermis Sfakiyanudis, an entrepreneur and Executive Chairman of Uproar PR. Ermis is a Maryland guy through-and-through, having grown up in the state, receiving his engineering degree from the University of Maryland, and now residing in Annapolis. We talk about his early career as an engineer, following in the footsteps of his father, and later having his father work for him. Ermis always had the bug for entrepreneurship, leading him to acquire the award-winning PR firm Uproar.

HEADLINES ON OUR MIND

 fabbyfabunmi on Instagram

Addressing Racial Disparities in The Fitness Industry

British Vogue reports "in these trying times, fitness has been one of few ways Black women have been able to relieve and release grief and anxiety. Part and parcel of that is that many Black people are speaking up about racial disparities in the fitness world – and beyond."

Other Items We're Following ...

SCRAPBOOK (PREVIOUS GUESTS MAKING NEWS)

Dave Powers

Ugg unveils new long-term sustainability commitments

FashionUnited.uk reports that Ugg, part of Deckers Brands, has unveiled new long-term social and environmental sustainability commitments as part of a new ‘Feel Good’ platform dedicated to people and the planet. Check out a previous episode where SLN spoke with Powers.  

THE ROAD AHEAD (UPCOMING EPISODES)

We're super excited about our upcoming guests and conversations. Check back for conversations with:

WHERE THE ROAD TAKES US

SLN's John Peters will be speaking at the Fitness & Active Brands Summit

BACKSEAT DRIVERS (FEEDBACK)

Image by Monika Andersson from Pixabay

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