We had the chance to speak with Reebok founder Joseph William Foster, about his new book, traveling the world, catching the wave that was Reebok in the 1980s and what an influencer strategy used to look like.
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Sport Lifestyle Network

REAR VIEW MIRROR (RECENT EPISODES)

Joe Foster

Looking Back on Fashion, Family and Filling a Much-Needed Void

Performance is the one that really influences the market and influences it so much that it becomes fashion. And as we know now, that street, street is so much driven by sport street fashion.

John Peters had the privilege of interviewing the founder of Reebok, Joseph William Foster. Joe just released his new book, Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand (Link to purchase a signed copy). Joe spoke about the book and topics like his upbringing, his global ambition for the brand, key players who helped him along the way and how Joe, a kid from Bolton, found himself rubbing elbows with Sean Connery, Robert De Niro and so many more Hollywood celebrities.

HEADLINES ON OUR MIND

Tidal for Trainers? Creative-focused
​Fitness Platform Playbook Raises $9.3M

Screenshots from Playbook app

As TechCrunch reports: "Unlike many fitness startups, Playbook really focuses on the creator side of the business rather than the final end user, believing that trainers can attract their own audience if they have the right tools and a platform to monetize them."

Other Items We're Following ...

SCRAPBOOK (PREVIOUS GUESTS MAKING NEWS)

Scot Tilton

Behemoth Brands Breakdown 

Scott Tilton, co-founder and chief executive of Hookit, was on SportsPro’s podcast to talk about their inaugural list of the World’s 50 Most Marketed Brands. You can check out the conversation we had with Scott a while back at SLN a while back where we talked sports betting, adidas and the NBA.

THE ROAD AHEAD (UPCOMING EPISODES)

We're super excited about our upcoming guests and conversations. Check back for conversations with:

WHERE THE ROAD TAKES US

SLN's John Peters will be speaking at the Fitness & Active Brands Summit

BACKSEAT DRIVERS (FEEDBACK)

Image by Monika Andersson from Pixabay

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