We speak to the heads of InteliVideo and FitRankings in two different episodes this week. Both companies reflect ways of capitalizing on new digital tools and attitudes toward using those tools in the fitness space.
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Sport Lifestyle Network

REAR VIEW MIRROR (RECENT EPISODES)

Adam Zeitsiff

Hybridizing Hyperlocally

"That's exactly what we need to help them focus on as a health club owner. Don't worry about what's happening outside of your core area of where your members are and you're trying to attract. Let's provide the best in-club and digital fitness services for that demographic, hyperlocally in your backyard, and you will continue to win."

John Peters speaks with Adam Zeitsiff, the newly named CEO and President of InteliVideo, a video-on-demand and technology platform for health clubs and gyms. Most recently, Adam was the President and CEO of Gold’s Gym and led the sale to RSG Group this July. Adam spoke about the intersection of fitness, technology, and specifically Apple’s entrance into the at-home fitness market. 

Pat Hitchins

Connections that Make
For a Perfect Fit

“The reason I started FitRankings was because I wanted to be able to allow any person, regardless of their device, to connect their data to the causes, brands, experiences they care about.”

Mike Gugat speaks with his friend Pat Hitchins, founder and CEO of FitRankings. Pat provides insights into the psychology of participation, the engagement of leaderboards, and the value of social capital.

HEADLINES ON OUR MIND

Bellwether? Teen Spending at Two-Decade Low

Young woman holding cash

CNBC reports that apparel spending came in at about $507 per teen per year, down 11% from the fall of 2019, according to a Piper Sandler survey of 9,800 consumers with an average age just under 16 from 48 states.

Photo by Sharon McCutcheon on Unsplash

Other Items We're Following ...

SCRAPBOOK (PREVIOUS GUESTS MAKING NEWS)

Patrick Mahomes

Most Valuable Partner: Hyperice Signs Mahomes to Equity Deal

Hyperice continues to stay on a roll. CNBC reports on the signing of Patrick Mahomes as an investor and brand ambassador. We caught up with CEO Hyperice Jim Huether a few months back an a range of its acquisitions and adjustments in 2020. 

THE ROAD AHEAD (UPCOMING EPISODES)

We're super excited about our upcoming guests and conversations. Check back for conversations with:

WHERE THE ROAD TAKES US

SLN's John Peters will be speaking at the Fitness & Active Brands Summit

BACKSEAT DRIVERS (FEEDBACK)

Image by Monika Andersson from Pixabay

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