Hybridizing Hyperlocally
"That's exactly what we need to help them focus on as a health club owner. Don't worry about what's happening outside of your core area of where your members are and you're trying to attract. Let's provide the best in-club and digital fitness services for that demographic, hyperlocally in your backyard, and you will continue to win."
John Peters speaks with Adam Zeitsiff, the newly named CEO and President of InteliVideo, a video-on-demand and technology platform for health clubs and gyms. Most recently, Adam was the President and CEO of Gold’s Gym and led the sale to RSG Group this July. Adam spoke about the intersection of fitness, technology, and specifically Apple’s entrance into the at-home fitness market.
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