An Innovator With a World of Experience & Perspective
“It's all about evolution and revolution, but from a business perspective you're dealing with legacy stores or environments. And as you roll something new out, you gotta be cautious and conscious of some of those retailers and partners and the retail footprints that they've got.”
John Peters speaks with Bob Neville, Founder of Direct to Consumer, a leading design and prototype agency for brands and retail experiences. Bob has been telling brand stories through retail experiences and design for over 30 years. He cut his teeth in Hong Kong, opening stores for adidas across Asia before ultimately joining New Balance as Global Creative Director and Head of Retail where he oversaw over 5,000 locations. With his new venture, DTC, Bob is now helping brands like Coca-Cola activate in new ways across the globe.
|