A Flexible Approach
to Product Development
“We launched the business with a focus on men’s yoga cause we thought that there was a really unique open space in the market there. And there really was. But when we started talking to our customers, we learned quickly that, you know, they were running in the product, they were lifting weights and going to the gym in our product.”
Laurenn Cutshaw speaks with Joe Kudla, Founder, and CEO of Vuori, a performance apparel brand with a nontraditional approach to activewear. Joe and his team value the relationship with their consumers as much as the relationship we have with the planet.
|