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REAR VIEW MIRROR (RECENT EPISODES)

Brrrn It Up by Playing it Cool

“We want people to finally merge the adjectives, fun and challenging in the same sentence. I think that the best brands excite you and also challenge you.”

In the premiere episode of The Nicole Petitto Podcast, Nicole spoke with Johnny Adamic and Jimmy Martin, the co-founders of a cool temperature studio called Brrrn and their latest in-home product, the Brrrn Board. They talk about their diverse and complementary backgrounds, which enabled them to launch a differentiated in-home product, experience, and digital platform.

Taking Charge in a
Challenging Climate

“In the US there are cities where I would say that are far more cycling-friendly than others. And that's not just because of the way that the city has been built, but also the way that cycling is prioritized as a transport.”

We speak to Nick Larsen, Founder of Charge Bikes, who has spent the last 25 years at the intersection of brand design and cycling. Nick spoke about the benefits of having the backing of a parent company like CSG, and challenges launching a new brand during COVID-19. He also gave us thoughts on trends in the micro mobility space, and e-bikes in general.

HEADLINES ON OUR MIND

How Peloton Is About to Suck the Air
Out of the Interactive Home Fitness Industry

Peloton bike being taken out of a delivery van

The Motley Fool takes a look at the current state of Peloton and how expected moves around lowered price points, including Certified Pre-Owned (CPO) Bikes in the near future and more will likely put pressure on its competitors.

Other Items We're Following ...

Bipartisan name, image, likeness bill introduced to U.S. House would supersede state laws for college athletes (CBS Sports)
The Sports Industry’s Gen Z Problem (Morning Consult)
Fitness professionals like Sarah Samad get creative to keep athletes in shape amid a global pandemic (The Trentonian)
Personal Trainer Salary Survey (2020): COVID’s Impact on the Fitness Industry (Personal Trainer Development Center Release)

SCRAPBOOK (PREVIOUS GUESTS MAKING NEWS)

Making the Most of
the Running Boom

ASICS VP of categories Ian Dickinson will be part of a panel during a Footwear News webinar “Making the Most of the Running Boom,” on Oct. 14. We caught up with Ian in a recent interview where we discussed his time working in sales, marketing, and product creation for brands like Nike, Under Armour, and now ASICS.