Spinning a Brand out of Thin Air
“Spinning was a name that we just coined. It wasn't there back then. If you think about a new exercise, there was really no name for it. And there was no brand around it. It was something that we coined the name 'spinning' and said, 'This is going to be our brand.'”
In this episode of the SLN Podcast, John Baudhuin from Mad Dogg Athletics joins in with John Peters. In 1994, Baudhuin told his dad that he was quitting his day job as a CPA to co-found Mad Dogg Athletics, a fitness startup that ended up inventing an entire category - indoor spinning. John spoke about early struggles building the initial prototype, discussed the community behind the brand, and how Spinning sets itself apart from other fitness brands. John also spoke about the importance of brand and why Spinning, which they trademarked in the early ‘90s, is worth fighting for.
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