Rising Tide of an Iconic Brand
“We always compete with each other in a really friendly environment with all those guys that started all those businesses. Behind the scenes, we’re drinking beers, we’re surfing together.”
In this episode of Views From The Bus, Bob Mcknight, former CEO of Quiksilver joins Bob Rief. There has been no brand more legendary than Quiksilver and no founder more legendary than Bob, even though he’s probably going to deny that. Bob talks about Quicksilver's beginnings, starting in the U.S., it's growth, its competition, the rise of women in the sport, the importance of partnerships, and how seemingly everyone wants to be at the beach.
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