Chad Capellman caught up with Jamie Mottram, President of meme-based apparel maker BreakingT. The company leverages real-time social monitoring to design, produce and sell a selection of hundreds of T-shirts in close to real-time.
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Sport Lifestyle Network

REAR VIEW MIRROR (RECENT EPISODES)

Jamie Mottram - BreakingT

All the Memes that Fit to a T

“And you know, in the apparel industry, that’s like absurd. That’s regarded as just crazy fast, too fast. You know, 'our buyers can’t cut purchase orders fast enough to keep up with it.'”

Chad Capellman caught up with Jamie Mottram, President of meme-based apparel maker BreakingT. The company leverages real-time social monitoring to design, produce and sell a selection of hundreds of T-shirts in close to real-time. The shirts capture moments and trending memes, have become must-have additions to the collections of sports fans and players alike, and are licensed by college and pro teams, the MLBPA, NBPA, WNBPA, MLSPA, USWNTPA, and most recently, the NFLPA. Chad talked with Jamie about how his past experiences at places like AOL, Yahoo, USA Today and others prepared him for his current role. They explored the roller-coaster ride of getting from meme to merchandise in a matter of just hours, about his favorite shirt from BreakingT, how the community around women’s sports is like no other, and how to deal with a self-described “bunch of jerks.”

HEADLINES ON OUR MIND

Future Today Tech Trends Report 2021

The Future is Now

Every year, the Future Today Institute issues a massive (several hundred page) "Tech Trends Report." While the whole thing is fascinating, we highlighted the "Work Culture Play" section that includes analysis of eSports, eSports Training Academies, Sports Tech and Kids Fitness Games and Toys. (Full Report | Work Culture Play section - PDF)

Other Items We're Following ...

THE ROAD AHEAD (UPCOMING EPISODES)

We're super excited about our upcoming guests and conversations. Check back for conversations with:

  • David Kahan - Chief Executive Officer, Birkenstock

BACKSEAT DRIVERS (FEEDBACK)

Image by Monika Andersson from Pixabay

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