FOR THE LOVE OF OUR PLANET 

When we talk about our products being either natural or organic - they’ve been certified by a prestigious third party. This way, you can trust that your beauty and wellness products are 100% free of chemicals and harmful ingredients, the packaging is environmentally friendly, and we never test on animals. Because at the end of the day, there is no planet B.

FROM THE JOURNAL 

Being an avid outdoor enthusiast and having seen a large portion of Iceland - the landscape never ceases to leave me in serene awe and filled with gratitude. One of my favorite elements of all this is the moment of sitting down after a physically demanding day - enjoying a simple meal in the company of good friends. At the same time, feeling centered by our profound nature.

BLÆR MEANS BREEZE IN ICELANDIC 

Packed with wild Icelandic medicinal herbs like Birch to build collagen and strengthen the hair fibers while reducing hair loss. Argan oil adds shine and protects against free radicals. Blær hydrates frazzled hair due to the environment and heat styling. Crafted with antioxidants to strengthen, restore and promote healthy growth. Blær is clean and toxic-free, cruelty-free, vegan, made in Iceland, and certified by Ecocert Greenlife.

WE´RE ON TIK TOK