Klaviyo and Shopify Announce Strategic Partnership
BOSTON, MA –August 2, 2022 — Klaviyo, a leading customer platform, today announced a product partnership with Shopify Inc. (NYSE, TSX: SHOP), a provider of essential internet infrastructure for commerce. Shopify is also making a strategic investment in Klaviyo to build upon the long-term collaboration between the platforms.
As part of the partnership, Klaviyo will now serve as the recommended email solution partner for Shopify Plus, a plan for merchants with higher-volume sales that offers additional functionality, scalability and support from Shopify’s base-level offering. In addition, Klaviyo will receive early access to new Shopify development features, helping Klaviyo and Shopify accelerate critical new technologies designed to help merchants navigate recent shifts in online marketing. As Klaviyo is already a top solution in the Shopify App Store, this partnership will further strengthen opportunities for merchants to deepen customer relationships amidst a dynamic marketing environment.
Klaviyo’s powerful customer platform unifies customer journey data under one solution and makes this data accessible and actionable, so that marketers can leverage this data to acquire, delight, and retain customers on their own terms. For further ease of use, Klaviyo’s software also integrates with leading ecommerce platforms such as Magento, BigCommerce, Stripe, and WooCommerce and over 220 apps that merchants want to connect with through Klaviyo.