Learning resources for ecommerce marketers

Featured resources
Explore our most popular ecommerce guides, benchmarks and deep dives

Download Klaviyo’s free 2023 selling all year calendar, including both federal and more fun US holidays your brand can leverage to drive more revenue, A/B test ideas, and stay top of mind with your customers year-round.
How fast-growing brands automate to scale
Successful marketing automation not only streamlines workflows and marketing tasks and maximizes your team’s efficiency. It also helps you better understand your customers and prospects, and improves those relationships by surfacing more relevant content for them, precisely when they’re most likely to act on it.
How your brand can win more customers via text
Brands that understand SMS marketing—and how it works best—use it to strategic advantage. We surveyed 1,975 consumers to see how they perceive their relationship with SMS and how you can use this channel to drive sales.
The new ecommerce brand playbook for the privacy-first era
This is the new playbook for ecommerce brands looking to grow more sustainably and through owned marketing channels. Dive in to get a play-by-play how-to, and then implement this new set of tactics for own business ASAP.

Tech stacks built for omnichannel experiences
The digital transformation of the last decade may have been about the move from on-premise to cloud and SaaS technologies, but the next era is here—and it’s about holistic experiences that require not just the collection of accurate customer data, but the activation of it, too.

More free resources
Your free RFP Template: 122 questions to ask
The email marketing table stakes guide
The advanced email marketing playbook
Migrating to Klaviyo?
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Switch and scale: why you need a new Magento 2 email marketing platform
Whether you’re frustrated with your current email marketing platform or a first-time shopper, if your ecommerce platform is Magento 1 or Magento 2, we’ve got good news for you. Klaviyo integrates with both and takes just minutes to set up.

Change is hard—Klaviyo x WooCommerce email marketing isn’t
Klaviyo, a unified customer platform for email and SMS marketing, gives your WooCommerce brand direct ownership of your consumer data and interactions—so you can talk to every customer like you know them, and grow your business on your own terms.