Email segmentation
Improve your sender reputation and gradually increase email volume from a new domain or sending IP with our email segmentation tool.
Email deliverability
Stay out of spam with Klaviyo deliverability tools
Klaviyo helps you reach subscriber inboxes again and again—just like sending a package directly to their front door. When switching to Klaviyo, deliverability rates will only improve by helping you reach more active subscribers.
Land in their inbox
Internet service providers (ISPs) continue to place restrictions on email inbox access—by catering to any industry best practices, Klaviyo helps marketers avoid spam, social, updates, or anything other folder that rarely gets checked.
To further maximize your email marketing program and deliverability, Klaviyo offers the choice of a dedicated domain for brands who want additional revenue-driving analytics.
IP warming and deliverability optimization
Klaviyo segmentation makes it easy for ISPs to view you as a good sender with warming.
With our segmentation tool, you can create engaged and unengaged segments, only sending to highly engaged segments for those first few weeks while monitoring open rates, inbox placement, and engagement metrics in the Klaviyo platform to increase and optimize your email deliverability.
Start by sending a low number of daily emails during your first week—gradually increasing that number over the first month.
Everything you need to improve deliverability rates
Klaviyo’s deliverability toolkit and dedicated support for paid plans helps you stay ahead of the current advertising climate.
Campaign personalization
Include product recommendations and personalization tags to automate your emails so you can send more relevant content to your subscribers.
Email deliverability reporting
Keep track of email deliverability performance and get alerted with any changes.
Email Benchmarks
Track your open, bounce, unsubscribe, and spam complaints per campaign, automated flow, and against your peers with email benchmarks.
Email list growth
Grow your email list through advanced automation and more personalized content.
Love Vera made it out of spam folders when switching to Klaviyo
We were going into spam and promotions with Mailchimp. Within a month of transitioning to Klaviyo, we're in the inbox.”
Better insights for better deliverability
Klaviyo gives you all the insights you need to see how your emails are doing.
Monitor your deliverability
See details like bounced emails, opened emails, clicked emails, emails marked as spam, received emails, and unsubscribes.
Hard bounce
A hard bounce is when an email cannot be delivered due to a permanent reason (like a misspelled email). Klaviyo automatically suppresses any email address that hard bounces.
Soft bounce
A soft bounce is when an email cannot be delivered due to a temporary reason (like a down email server). If an email soft bounces more than 7 consecutive times, Klaviyo will suppress this address.
Built-in email domain authentication and security
Keep subscribers—and your brand—safe and secure.
Sender policy framework (SPF)
Detects email spoofing to keep your brand and subscribers safe from phishing attempts.
DomainKeys identified mail (DKIM)
Digitally sign emails using a cryptographic signature—so subscribers can verify that an email was sent by your brand and not modified by a third party.
Domain-based message authentication (DMARC)
Ensures that the sender of an email is who they say they are, and that the email has not been tampered with. A DMARC record also allows email senders to specify what should happen if an email fails authentication—for example, whether it should be rejected or delivered to the recipient’s inbox.
Email regulations
Klaviyo offers unsubscribe options that comply with CAN-SPAM legislation enforced by US Federal Trade Commission laws. This improves email deliverability as recipients can opt out of receiving future emails from your brand—so emails are not marked as spam. In addition, Klaviyo has all the necessary frameworks to comply with global email laws.
italist saw 288% growth in email subscribers since implementing Klaviyo
Now we have a good sender reputation. We have a very healthy open rate. We have seen a huge increase in order value.”
Frequently asked questions for email deliverability
If you are migrating from Mailchimp, Campaign Monitor, Constant Contact, MadMimi, or Salesforce Marketing Cloud (formerly ExactTarget), you can use a built-in integration with Klaviyo to import existing subscriber lists, as well as unsubscribes. If you are not currently using an ESP we integrate with, you have to import your existing list into our platform, or use our list management API.
