Owned marketing

Owned marketing optimization is how brands diversify away from a paid media acquisition model and reduce their reliance on third-party platforms for success. But doing so takes time, and strategy. Dive into our best owned marketing insights to help you see success, sooner.

Featured owned marketing articles

In dark salmon on a lighter salmon background that fades into lemon in the lower right corner, text reads, "how to pull off ecommerce personalization." The Klaviyo flag extends from the left side of the image in dark salmon.
Owned marketing
Dec 27, 2023
Why ecommerce personalization matters—and how to excel at it

Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.

Profile photo of author Tiffany Regaudie
Owned marketing
Dec 15, 2023
How to get leadership on board to use Klaviyo

Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.

Profile photo of author Annie McGreevy
compass coffee use case article card in poppy
Owned marketing
Nov 30, 2023
Driving high-quality UGC use case

Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.

Profile photo of author Emily Riedy
Emily Riedy
3min read

Owned marketing articles

In sage capital letters on a cotton brown background with the Klaviyo flag cut out in a lighter shade, image reads, "Memorial Day email campaigns."
Owned marketing
Mar 22, 2024
Your Memorial Day marketing guide

We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.

Profile photo of author Bani Kaur
Bani Kaur
15min read
In large white letters on a bright salmon background, text over left side of image reads, "how to scale your laid-back brand." In the lower right corner of the image is a circular cut-out of a person with curly hair and light facial hair, wearing sunglasses and a Marine Layer shirt with a rocky beach in the background.
Owned marketing
Mar 13, 2024
How Marine Layer scaled their laid-back brand

Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.

Profile photo of author Mae Rice
Mae Rice
4min read
Image background is split into two halves: a sage green half on the left with the Klaviyo flag outlined in white, and an image of a mom and her elementary-school-aged daughter stretched out on the floor, laughing, on the right. In the middle of the image, stretched evenly over both backgrounds, large capital letters in white read, "Mother's Day marketing." Within the outline of the Klaviyo flag, smaller black copy running perpendicular to the image headline reads, "10 examples."
Owned marketing
Mar 7, 2024
10 Mother's Day marketing examples to inspire your brand

Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.

Profile photo of author Emily Riedy
Emily Riedy
14min read
In white font on a salmon background, image reads, "activate both in-person & online customer data to grow omnichannel revenue." The Klaviyo flag stands out in the background behind the letters, and underneath them, the Klaviyo logo is positioned to the left of the Marine Layer logo.
Owned marketing
Mar 4, 2024
Activate both in-person and online customer data to grow omnichannel revenue

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.

Profile photo of author Jax Connelly
Jax Connelly
3min read
In white font on a salmon background, image reads, "consolidate your retention marketing efforts under one roof." The Klaviyo flag stands out in the background behind the letters, and underneath them, the Klaviyo logo is positioned left of the Made In logo.
Owned marketing
Mar 4, 2024
Consolidate your retention marketing efforts under one roof

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.

Profile photo of author Jax Connelly
Jax Connelly
3min read
Image shows a red background with lighter, all caps text reading WHY OWNED CHANNELS ARE ESSENTIAL
Owned marketing
Feb 29, 2024
Why owned channels are essential

Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.

Profile photo of author Michael Pattison
In white font on a lavender background that fades into lemon in the bottom right corner, image reads, "How to turn data into confident marketing decisions." In the bottom right corner of the image is a circular cut-out of two people dancing on a beach in comfortable, flowing clothes and hats.
Owned marketing
Feb 29, 2024
How Marine Layer makes data-driven marketing decisions

This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.

Profile photo of author Mae Rice
Mae Rice
4min read
Owned marketing
Feb 22, 2024
Mastering A/B testing: proven tips & tricks to boost revenue

A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.

Profile photo of author Tiffany Regaudie
In lavender text on a sage background that fades into lemon in the bottom right corner, image reads, "8 ecommerce personalization examples." The Klaviyo flag extends from the left side of the image in lavender.
Owned marketing
Dec 27, 2023
8 ecommerce personalization examples from real brands

See how these brands apply ecommerce personalization to make their marketing strategies resonate.

Profile photo of author Tiffany Regaudie