Owned marketing
Featured owned marketing articles
Learn why ecommerce personalization is key to business success in 2024 and how to implement it on your website.
Here are 5 tactics to convince executive stakeholders to bring Klaviyo into your tech stack and resources to improve interest and Klaviyo adoption.
Learn how to drive higher-quality user-generated content by bundling customer reviews with your marketing platform to streamline custom experiences and rewards.
Owned marketing articles
We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.
Learn how this DTC and IRL retailer grew 10x in the past 8 years—while staying true to their laid-back, California-cool brand identity.
Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.
A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.
Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.
Learn why owned channels are key to thriving in today’s consumer landscape and why you should diversify your marketing by growing your Email & SMS capability.
This casual apparel brand has 7+ years of customer data in Klaviyo. The platform and customer support helps the team turn that into decisive, strategic action.
A/B testing emails, SMS, and forms can boost user engagement and revenue. Our guide offers proven strategies to optimize your marketing.
See how these brands apply ecommerce personalization to make their marketing strategies resonate.