Email marketing
Featured email marketing articles
Get inspired by these 10 different email newsletter formats from different brands and steal some ideas to level up yours.
Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Email marketing articles
We’ve scoured Klaviyo’s massive email database to come up with 5 of the most common and effective email content strategy approaches for your Memorial Day campaign.
Your unsubscribe rate might seem like a minor metric, but it’s a key piece of your marketing strategy.
Here are 3 practical ways to improve your repeat purchase rate today by leveraging your data to craft a repeat purchase rate strategy.
Placed order rate is an important metric for brands to pay attention to. Here are 5 steps to improve your placed order rate when it appears lower than expected.
Learn how you can still leverage email open rate metrics to move your marketing strategy forward, even if the data may seem irrelevant.
Noah Kagan, CEO of AppSumo, talks about tips you can use to optimize your email marketing efforts. Learn about strategies like A/B testing and survey segments.
Here’s 10 Mother’s Day marketing examples from different brands to inspire and help you capture growing revenue opportunities during the spring celebration.
A complete guide to improving click rates, including expert insight and brand.
Learn about the key email marketing metrics you should track along with actionable steps on how to improve each one.