Vaimo Newsletter April 2016

IN THIS EDITION 

- We Have Launched: Kaubamaja Department Store Online Shop
- Spotlight on Kaubamaja: Interview with Martin Lond
- Grocery Store Chain Selver is Finalist at Magento Imagine Commerce              2016 Awards
- Case Study: Fjällräven
- In the Spotlight: Filippa K
- We Have Launched: Minna Parikka
- Vaimo Featured in Estonia's Biggest Fashion Magazine, Hooaeg
- Meet Magento Sweden 2016
- Vaimo Hackathon VII: Magento 2
- New Optimisation Page on Vaimo.com
 

WE HAVE LAUNCHED KAUBAMAJA DEPARTMENT STORE'S ONLINE SHOP

Kaubamaja is an iconic, 55-year old department store right in the heart of Tallinn, Estonia. In March 2016, Vaimo launched a fully responsive online store for Kaubamaja. This week Kaubamaja has its biggest bi-annual sales campaign, both online and in-store, called 'Osturalli.' Vaimo built a robust web shop for Kaubamaja that includes:

 Touch Screen Focused Drop Down Menu

 Reservation Countdown

 Fail-Proof Customer Card Login

Find out more in our launch story here.

 

SPOTLIGHT ON KAUBAMAJA: INTERVIEW WITH MARTIN LOND

Martin Lond, eCommerce Development Manager at Kaubamaja, talked to us about Kaubamaja's eCommerce journey, his thoughts on omnichannel within department stores, and how Kaubamaja plans to compete against other online stores in Estonia. Read more in our exclusive interview.

GROCERY STORE CHAIN SELVER IS FINALIST AT MAGENTO IMAGINE COMMERCE 2016 AWARDS

Vaimo launched a first-time web shop for Selver, the largest and most prestigious grocery store chain in Estonia with 45 stores across the country, back in November 2015. Now, Selver is a finalist in the Magento Imagine Commerce 2016 Awards for Best Commerce Launch Award. Read more here.

CASE STUDY: FJÄLLRÄVEN

Fjällräven is a celebrated outdoors apparel and equipment brand that has been designing, manufacturing, and selling its durable products for over 50 years. We have worked with Fjällräven for 3 years, and most recently rolled out an enhanced, fully responsive version of the web shop. Since then, Fjällräven has seen:

 45% increase in new users

 45% increase in sessions

 90% increase in traffic from mobile

Read more in our brand-new case study.

IN THE SPOTLIGHT: FILIPPA K

We have been working with Filippa K for a few years on their eCommerce projects, and now we had the opportunity to interview Patrice Lusth, Ecommerce Manager at Filippa K, about the brand's eCommerce journey, how to stand out online, and where she draws inspiration from. Read more in our Spotlight feature.

WE HAVE LAUNCHED: MINNA PARIKKA

Minna Parikka is a fun, whimsical footwear and accessories designer in Finland that Vaimo recently launched a responsive site for which is jam-packed with rich content, mesmerising visuals, and features that make shopping easy-breezy. Read our full story here.

VAIMO FEATURED IN ESTONIA'S BIGGEST FASHION MAGAZINE

We recently launched a new web shop for Kaubamaja, and Vaimo was featured in their magazine, Hooaeg, last month. Hooaeg is the most popular fashion magazine in Estonia with over 96,000 subscribers. The article details Kaubamaja's eCommerce journey and features an interview with Brendan Peo, Vaimo's COO that lives and works in Tallinn, Estonia. Read the (translated) interview here

MEET MAGENTO SWEDEN 2016

We attended Sweden's first-ever Meet Magento event, and even had the chance to share our knowledge about the world of eCommerce! Our speakers included PJ Utsi, CCO at Vaimo, who spoke about omnichannel and two of Vaimo's clients, Naturkompaniet and BAUHAUS, and Wilko NienhausHead of Products & Tools at Vaimo, who talked about Aja, Vaimo’s in-house deployment tool that helps streamline Magento's development flow. Read more here.

VAIMO HACKATHON VII: MAGENTO 2

On March 18th, 2016, we held our 7th Vaimo Hackathon event that is open to anyone and everyone from all Vaimo offices. The theme this time was “Magento 2,” and participants were required to have Magento 2 up and running before the event. The teams needed to register their members, ideas, and then HACK - all day on Friday. Read more about this event here!

NEW OPTIMISATION SERVICES PAGE ON VAIMO.COM

Did you wake early up today, plagued once more by the lack of info about Vaimo's optimisation services on our website? Well, your worries are over! We now have a full page dedicated to describing our optimisation services - from technical analysis and heuristic analysis, to mouse tracking and user testing. Check it out!

 

 

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Moods of Norway
 www.kaubamaja.ee

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Magento Certifications

 Neels Jansen

 Julian Venter

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ABOUT VAIMO

Vaimo helps companies all over the world to achieve eCommerce success on the Magento platform. Vaimo is one of the top Magento solution providers and has delivered tailored eCommerce solutions to more than 400 brands and merchants. We pride ourselves in being certified Magento experts and offering full service eCommerce solutions that our clients can trust. We have an in-house team of 200+ specialists with offices located in 9 countries. Businesses choose Vaimo for best practice eCommerce.


At the keyboard

Renetta Kõrre - renetta.korre@vaimo.com

Katrin Peo - katrin.peo@vaimo.com


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